Come on World

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Concept:

Come on World was born from the truth that in real life you don’t get to choose the road, you can only prepare for it.

For professional mechanics and drivers who work on their vehicles, that’s more than sage advice, it’s the reason they choose Duralast more than any other brand. The true test of the parts they install isn’t done at a closed track or a lab. It’s the rain, the snow and the potholes that put every part through the gauntlet. We stepped inside the boxing ring and filmed the battle.

Come on World is an anthem to the kind of toughness that matters, because the person coming to the rescue?
It’s you.

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Storyboard sketches