Description: LABEL DESIGN FOR LIMITED-EDITION BEER
THE oCCASION
Black & Cyan was created to celebrate the exhibition “Design on Draft,” a visual history of brewing at the Design Museum of Chicago. This limited-edition collaboration between the Beer Culture Center, Industry Ales and BuckleDown Brewing was unveiled at the museum on the opening night. It’s available for purchase in 4-packs and on draft at the Industry Ales tap-room on South Wabash Avenue in Chicago’s historic Loop neighborhood.
THE BEER
Black and Cyan reimagines the historic Half and Half. Rich porter meets spicy ale, a pre-Prohibition favorite from when wooden kegs and cases rolled through the city on horse-drawn wagons. This modern twist features USDA public-domain hops grown with regenerative farming practices, making this tallboy both a nod to the past and a toast to the future.
THE Design
The label art for Black & Cyan honors the collaborative nature of the beverage inside. Art Deco architectural details anchor a custom type treatment and the logos of both brewers – Industry Ales and Buckledown Brewing. Just as porter pairs with ale in perfect harmony, a canvas of subtly interlocking shapes in the background evoke the Jazz Age and Chicago’s rich musical history.
Opening Night Teaser – Social Animation
Black & Cyan on display at the Design Museum of Chicago