Hello Howard

Project Type
Branding
Advertising

Role
Creative Direction
Art Direction
Design
Copy

Client
Rogers Park Business Alliance

Agency
Sparkfactor

Hello Howard was an integrated branding and advertising campaign designed to change long-held perceptions about the Howard St. commercial corridor. The campaign challenges negative stereotypes, confronting viewers with Howard personified in a series of portraits of small-business owners. The creative strategy generated conversations through an active social presence, outdoor media, and events. Real conversations on social media showed the campaign not only provoked thought, but motivated action and community involvement.

Advertising

Brand Guidelines