Come on World

Project Type
Broadcast
OLV

Role
Art Direction
Original Script

Client
Duralast

Agency
Havas

Come on World was born from the insight that we don’t get to choose the road. Labs and test tracks might work for coming up with performance stats, but the rain, the heat and a gauntlet of potholes are the true test of us and our vehicles.

Duralast parts are made to answer every challenge with confidence-inspiring performance, even in the most demanding conditions. Because the person coming to the rescue?
It’s you.

Broadcast :30

Broadcast + OLV  | Brakes :15

Creative Direction
Pablo Luzzi

Art Direction
Russell Lord

Original Script
Russell Lord

Copywriter
James Schmidt

Director
Ozan Biron

Editor
Matthew Griffiths

Producer
Mary Holecek

VFX
Crafty Apes

Sound Design
Massive Music

Stills

Sketches

VFX Parts Treatment